The power of differentiators

In a much discussed blog entry Don Norman argues that customers prefer complex products to simple ones. He makes some compelling arguments but also misses an important aspect. Faced with two similar products, users will often choose the product with … Continue reading →


About Niklas

Born in Sweden, grew up in New York, lives in Norway. Yes, I have problems with identity, but I do think that my background helps me see things from a different perspective.

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